Articles written by Shaun Rogers

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About me - Shaun Rogers

Hello, my name is Ty Young. I am a reporter for The Business Journal's Phoenix newsroom. Previously, I have written for daily newspapers The Arizona Republic (2.5 years), The Tucson Citizen (1 year) and The Arizona Daily Wildcat (3 years).

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Education > Education (Other) Technology and Education: 1 of 13
New technology and a generation of computer-savvy students are changing the way education is delivered in the classroom. As a result, textbooks, one of the education system's largest expenses, are entering a new era.In Arizona, the trend is picking up at some local schools, although in much different levels. Most public schoo... More..
Creative Writing > Reflections Reflections: Vanessa Hudgens nude photo leak: 2 of 25
At first blush, I feel bad for this young lady. But then I realize she's got it made. Sex sells and the world is buying! This is nothing new. We have each other to blame. Look at us! We're writing about it. The mainstream press is writing about it. The paparazzi is out there in force. Why?Because we love it. We crave it. We p... More..
Creative Writing > Memoirs Testimonies: Identity theft horror stories: 1 of 8
Eighteen months after the nation's largest takedown of an online identity theft ring, which was operated from Scottsdale, the business of identity trafficking is flourishing overseas.And with Arizona leading the U.S. in ID theft for the past four years, the state remains the root of much of the country's $50 billion cybercri... More..
Society & Lifestyle > Racism Can't African-Americans, Hispanic-Americans, etc., just be called Americans?: 8 of 27
Here is my make-up: Irish-German-Japanese-Welsh-American.Just doesn't seem to work, huh? But that last word, "American" is something the rest of the world cannot understand. It is something that defines us as a nation.While the other countries in the world were perpetuating an ethnocentric and at times xenophobic culture, the... More..
Entertainment > Celebrity Gossip & News Was the judge right to order Britney to give up sons to ex-husband KFed?: 22 of 71
No matter what, I feel bad for these little kids. But I'd feel worse if these kids were with a drug-and-alcohol-abusing mother than a washed up, wanna-be, back up stage dancer. No, I really don't like either of them, but at least these kids will have economic security, if not a world of people feeling sorry for them.Heck, giv... More..
Business > Web Advertising Using online advertising to promote your business: 9 of 24
Look I'm a journalist and I get story pitches every hour from PR and marketing folks. I know, it's your job. And you know, it's expected that I'll politely ignore you by saying, "I'll put it on the back burner and get back to you".Well, there may be something you are missing marketing and PR people. Here is the future. I sugg... More..
Food & Drink > Dining & Restaurants (Other) Should restaurants be required to list calories and fat grams on their menus?: 29 of 76
This is an easy one for me, based completely on my medical situation. I have been a Type 1 diabetic since I was 12 years old. Now in my third decade of life, I wonder how many years have been shaved from my future because of my condition.Back in the day, when my semi-accurate blood tests would take two minutes, I played a gue... More..
Business > Marketing Using blogs as PR tools: 5 of 11
To understand the power of the blog, the first of the social media offerings levied by open source Internet communication, you can look to the very top, or right down at your own keyboard.When former Sen. John Edwards threw his hat into the ring as a candidate in the 2008 U.S. presidential campaign, he was flying in a private... More..
Politics, News & Issues > Environmental Awareness The Green or the nuclear solution for saving the Planet?: 2 of 4
In a twist of public perception, changing attitudes to the environment and rising energy generation fuel costs have made allies out of a controversial industry and a long-standing philosophy.Nuclear power generation has established new footing amid the environmental movement, befriending an adversary once vilified by thought... More..
Business > Marketing Characteristics of successful press releases: 2 of 4
The best press release? Here's what you need to do if you want to get my attention as a reporter:1. Everything must be accurate, plain and simple. From your name, your client's name, contact information and background. You screw up once, even if it's a misspelling, you're not opening my eyes.2. Brevity is perfect. Get your me... More..