Articles written by Marc Steel in Business

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About me - Marc Steel

I am a 25 year old from Essex in the UK working in Marketing & Data Analysis. I have a Business Management degree with sub-qualifications in Marketing and Psychology. Most of my writing will be in these areas but I do branch out into other channels a

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Business > Marketing What is product placement?: 1 of 13
Recent marketing trends have seen a move from the in your face advertising of Buy, Buy, Buy!' towards the more subtle methods of product placement. Product placement is all about having real life scenarios such as in movies, television, music and books which subtly include your product in the background, almost like a sublim... More..
Business > Web Marketing How to use your blog as a marketing tool: 1 of 11
I'm sure that by now everybody knows what a blog is and the speed that it has captured a global audience is quite remarkable. However, many don't realise the potential for a blog to be an incredibly powerful marketing tool for businesses. With the capacity to drive traffic to a main website, generate product sales, create ad... More..
Business > Office Appropriate behavior at the company Christmas party: 6 of 26
It's the holiday season. A time to be merry, jolly, footloose and fancy free. However, the company Christmas party is not the time for you to completely let loose. Although there is fun, laughter and music, which without a doubt is unlike any normal working day, do not fall into the trap of mistaking the party for anything o... More..
Business > Advertising Top tips to designing effective advertisements: 1 of 3
Developing an effective advertising campaign is easier said than done but there are a number of key principles to keep you on track. Effective ad's can sell you message, company or product by striking the emotions of prospective or existing customers and appealing to their needs or wants. The concept may sound obvious but th... More..
Business > Marketing Dos and don'ts of affiliate marketing: 3 of 8
With a rapidly increasing online community, many entrepreneurs are taking the opportunity to dive into the deep end of affiliate marketing. There are stories of people making thousands out of their affiliate programs and more and more eager prospects are wanting a piece of the pie. If only it were that easy. Essentially, aff... More..
Business > Marketing What is niche marketing?: 9 of 18
The current consumer marketplace is one where we are bombarded with choices. Whether it be mobile phones, cars, internet providers or even baked beans, there is always numerous options to choose from. With the advent of affiliate marketing and the increased competition within the online community, many marketers have started... More..
Business > Marketing Making direct mail work for your business: 2 of 4
It appears to be a common trend nowadays to say that direct mail campaigns are dead. The development of the Internet has certainly left many more avenues of marketing open but those who suggest direct mailing is dead simply are not implementing their campaign efficiently. Direct mail campaigns are all about trial and error. ... More..
Business > Website Marketing & SEO Selecting keywords to raise your website on searches: 4 of 7
Keywords How to raise your website on searches In an ever increasingly competitive online marketing, the use of keywords is becoming of greater importance to web advertisers. A keyword is a specific term or phrase which is used to find a relevant website meaning that if they are not right, traffic won't get to your page and ... More..
Business > Office What not to do at the company Christmas party: 14 of 24
It's the end of the year and everyone is jubilant. The company has had an amazing year with record profits and you have hauled yourself up the ladder to be the man they are all talking about. What are you going to do next? I know, lets go the the Christmas party and get inebriated to a point where I think I'm going blind and... More..
Business > Sales Top tips on maximizing the profits from your restaurant's menu: 12 of 20
In response to the upsurge in Internet usage among communities, an ever increasing number of restaurants are attempting to establish a presence on the Web. As a result, an evolving relationship has started to develop between restaurants and their customers meaning that slowly but surely, the food services industry has begun ... More..