: About Me

A multi-award winning writer and mother of three, Lorraine was born in London, England but now calls Australia home. An avid reader of all genres she has been writing since the age of nine with her work published in magazines, newsletters and on the internet. What began as a hobby has now developed into Word Forward (www.word4ward.com.au) - Freelance Writing and Secretarial Services.

My passion is ...

Words and language

I know too much about ...

Lego

My parents always told me ...

Not to talk to cars or get in any strange people

My childhood ambition ...

Fairy Princess

My favorite memory ...

A week on Fraser Island

Why I write ...

Because if I don't, my head will explode

What I am reading/watching/listening to ...

Anything by Robin Hobb, Billy Bryson or Terry Pratchett

My first job ...

Serving customers in the local newsagents

Business > Website Marketing & SEO The good and bad sides of email marketing

2 of 4

Is e-mail marketing right for your business? Marketing via electronic mail is attractive because it is a low-cost form of advertising with the potential to reach thousands of new clients. If done correctly, it can be a very effective marketing tactic because it is pro-active targeting customers rather than waiting for customers to search for a service or product. However, as with all forms of advertising, there are both positive and negative aspects. Pros: Electronic mail is instant. More than 50% of internet users check their inbox daily, this means that your marketing message has the pot...

More..

• Helium Charter Member