My home country is England but after travelling around the world twice I've finally settled in the tropical north of Australia. I am a professional coach (I coach small business owners, solopreneurs and career changers) and a writer. I have a background in advertising.
I write regularly for a family magazine on various topics and I have written several travel articles for publication, both online and also for magazines. I love to write about travel, business and marketing issues and because of my coaching skills, I also love to interview and write about people in the public eye, including entertainers.
My passion is ...
travel and movies
I know too much about ...
Britney Spears, Paris Hilton. Who cares? We need much better young female role models.
My parents always told me ...
I was unconventional
My childhood ambition ...
was to be a pilot and to write a book
My favorite memory ...
being on a boat in the eye of an electrical storm
Why I write ...
to share knowledge and for the fun of it
What I am reading/watching/listening to ...
Anything I can get my hands on/Heroes (surprisingly good)/fairly average local radio
My first job ...
somebody was stupid enough to hire me to do their accounts but for some reason I just couldn't get those pesky ledgers to add up (they were very nice about it but didn't ask me back!)
My best moment ...
you can't match the euphoria of giving birth
My inspiration ...
books and tropical rainforests
You have two choices during a recession. Either you can buy in to the doom and gloom and reduce your marketing because business is slowing or you can see it as an opportunity to gain ground over your panicking competitors. During every recession there are always businesses who come out on top. That said, this is not the time to be irresponsible. Small businesses need to be careful about where they spend their money and focus on testing and measuring to make sure it's worth it. The rule for small businesses is to find your niche, have a very precise target audience, choose your specific mar...
More..Elaine Seager
Cairns, Queensland AU
Member since: May 2007
Articles Written: 21