Articles written by Paul Ashby

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About me - Paul Ashby

I am currently residing in the West of England. I have lived in The Republic of South Africa, Australia, The Philippines, Japan, Singapore, The US of A and, of course dear old England. As you have probably realized i just love traveling!
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Business > Web Marketing How to write a flexible marketing plan which fits a changing advertising environment: 1 of 3
Don't say you weren't warned you're wasting your money on the Web!The evidence is all around you and yet those pesky advertising agencies are still pestering you to waste vast sums of money on Web 2.Consider this: Businesses that advertise on line are facing an uphill struggle to connect with users of social networks as they ... More..
Business > Marketing How to overcome the problem of media clutter: 1 of 3
Resubmit.How to overcome the problem of media clutterNowadays people cannot go through the day without seeing more than two thousand messages. Advertising is inescapable, and inescapable most certainly means less effective!That's is an awful lot of clutter for a person to absorb however that is the reality of advertising to d... More..
Business > Marketing How to create a great marketing strategy: 2 of 5
With the many billions spent annually on Marketing Communications, the TV program fakers together with the 'phone in scandals means that most of this colossal expenditure is wasted because of a very serious issue a declining lack of trust on behalf of your customers!And all the advertising in the world can't help you if you d... More..
Business > Marketing The principles of marketing: 20 of 48
his marketing crisis is an opportunity to call advertising to account.Are we at all surprised that the current advertising crisis has come this far? Let's be honest: the warning voices have been around for a long time, the fact that these warnings were consistently ignored has now brought about the near collapse of the system... More..
Business > Marketing Best marketing strategies: 9 of 21
Resubmit: Do you agree with me that we need to rethink how we Market products and services?Because we mustn't rush into change too fast because the old model of Client-Product-Advertisement- (Old) Media wasn't so bad! Advertising Agencies, having practically ruined a nearly perfect marketing communications system, are now try... More..
Business > Advertising Book reviews: The Advertising Agency Business, by Eugene J. Hameroff: 1 of 2
We put up with terrible, inappropriate, unaccountable advertising. Why?Could it be that there is truth in the fact that big advertising agencies performance deteriorate when they grow beyond a certain size?Could it be that knowledge is so scarce regarding what exactly is communication?Could it be that advertising agencies hav... More..
Business > Advertising Why articulate and critical writers are needed in advertising and marketing: 1 of 2
Once upon a timeWe had the likes of Leo Burnett, David Ogilvy et al. And they were the keepers of the flame of advertising.Nowadays no aspect of advertising is as badly served as advertising itself. Where to day are the advertising voices that ring out as intelligent, passionate, current, and, more importantly, critical of cu... More..
Business > Marketing Utilizing global business opportunities to market your product: 1 of 2
Cigarettes & Advertising - ideal bedmates!I see that accountant turned advertising guru, Sir Martin Sorrell, has been indulging in the prophesying business recently. As usual, and as behooves someone in that notoriously inaccurate and unaccountable business of advertising, his prophesies are hopelessly inaccurate.Like the dis... More..
Business > Marketing The cult of celebrity and its association with advertising: 1 of 1
First of all do you think that the cult of celebrity is damaging to advertising?Fame by association, or even transient celebrity would appear to be far more attractive than hard work!The reason some of the young people enter advertising these days is not to sell their Clients products, heaven forbid! Selling? Ugh, how awfully... More..
Business > Marketing How to use data to effectively market to your customers: 1 of 1
You have huge amounts of dataso why are you starved of knowledge?Despite spending hours in the 'phone or online your customers are just not connecting with you, resulting in angry customers hanging up and going elsewhere.We are becoming more and more divided by technology. Your customers' dread interactive voice-response, the... More..