: About Me

I am currently residing in the West of England. I have lived in The Republic of South Africa, Australia, The Philippines, Japan, Singapore, The US of A and, of course dear old England. As you have probably realized i just love traveling!
My work background is Advertising & Marketing, and I have worked for Leo Burnett, Lintas, and Van Zijil & Schultze (O&M) in South Africa.
However I studied the theory of communication and soon left advertising and pioneered the theory of interactive communication to the advertising & marketing world.
This experience has allowed me to travel the world and meet some fascinating characters.
I enjoy reading, classics and history together with a good novel, I really enjoy writing articles.
Am a big fan of good American Jazz, having started with the big swing bands and moving onto small groups like MJQ.
My life's work is to get interactive marketing communication recognized as the pre-eminent communications technique, thus reducing all the unnecessary and dreadful clutter invading our lives!

My passion is ...

Life itself

I know too much about ...

Mass communication - there aint no such thing!

My parents always told me ...

To ignore the loud boasting types who think they know everything.

My childhood ambition ...

Travel the world

My favorite memory ...

My first sight of the Nile Valley of the Kings

Why I write ...

To fullfill a desire to express myself

What I am reading/watching/listening to ...

"Improve your communication skills" & Tom Wolfe "A man in full"

My first job ...

Was with Ogilvy & Mather, an ad agency in London

My best moment ...

When my interactive concepts were acknowledged by The London Business School

My inspiration ...

Nature & Life itself

Business > Advertising If copywriters have to be so good, why are commercials so awful?

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The Broadcast Ad Model Is Broken. Now What? But what they don't yet realise is the fact that by the very nature of advertising it has always been thus! If today's TV buying is the model for the future advertisers are in trouble. Virtually all parties involved - marketers, media buyers and the media themselves - agree that in a video-on-demand world in which consumers control what they watch and when, the current broadcast advertising model is broken, or at the very least inadequate. What they don't yet agree on is the solution, leading to mass confusion as networks scramble to create their...

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