I am currently residing in the West of England. I have lived in The Republic of South Africa, Australia, The Philippines, Japan, Singapore, The US of A and, of course dear old England. As you have probably realized i just love traveling!
My work background is Advertising & Marketing, and I have worked for Leo Burnett, Lintas, and Van Zijil & Schultze (O&M) in South Africa.
However I studied the theory of communication and soon left advertising and pioneered the theory of interactive communication to the advertising & marketing world.
This experience has allowed me to travel the world and meet some fascinating characters.
I enjoy reading, classics and history together with a good novel, I really enjoy writing articles.
Am a big fan of good American Jazz, having started with the big swing bands and moving onto small groups like MJQ.
My life's work is to get interactive marketing communication recognized as the pre-eminent communications technique, thus reducing all the unnecessary and dreadful clutter invading our lives!

My passion is ...

Life itself

I know too much about ...

Mass communication - there aint no such thing!

My parents always told me ...

To ignore the loud boasting types who think they know everything.

My childhood ambition ...

Travel the world

My favorite memory ...

My first sight of the Nile Valley of the Kings

Why I write ...

To fullfill a desire to express myself

What I am reading/watching/listening to ...

"Improve your communication skills" & Tom Wolfe "A man in full"

My first job ...

Was with Ogilvy & Mather, an ad agency in London

My best moment ...

When my interactive concepts were acknowledged by The London Business School

My inspiration ...

Nature & Life itself

Business > Advertising Has the prevalence of false ads led people to become jaded?

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Our Media is terribly exposed to the inefficiencies of the advertising industry!

The substantial revenue generated by the broadcast and cable up front is more a result of long-standing process than logic. The billions of dollars/pounds/yen generated for the broadcast and cable networks persist on this imprecise practice of guaranteeing a reach of demographic viewers. Nielsen Co. and others are struggling to improve their techniques for measuring audiences for this medium at a time when television programming is extended to more digital platforms than ever before, and a click of a compu...

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