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Business > Marketing The importance of effective branding

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Why is it that in this day and age some companies still can't get branding right? If you are in business to make a profit (which I imagine most businesses are) then surely it makes sense to let your public know who you are and what you stand for? Seems obvious enough to me. Yet there are still some companies who haven't gras... More..

Nicola Gordon-Thaxter

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