: About Me

Why is it that in this day and age some companies still can't get branding right? If you are in business to make a profit (which I imagine most businesses are) then surely it makes sense to let your public know who you are and what you stand for? Seems obvious enough to me. Yet there are still some companies who haven't grasped the importance and the benefits of having a consistent and well thought out brand presence. I have come across companies that produce material which makes you hard pressed to find out what company it belongs to. I guess this is advantageous if your company produces ...