Articles written by Travis Luther

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Business > Advertising Learning the art of advertising: 1 of 10

Emotional branding is defined in a 2006 American Marketing Association Journal of Marketing as "a consumer centric, relational and story-driven approach to forging deep and enduring affective bonds between consumers and brands (50)". In 1943, after leaving Roosevelt's Farm Security Administration, Roy Stryker took a job with...
Business > Leadership Strategies How to be a boss everyone looks up to: 1 of 7

Ideas for Captivating and Inspiring Employees If you are a new or small businesses owner, being a boss that everyone looks up to could be crucial to your success. Small businesses are usually owner driven. New employees bust embody the owners personality if clients are going to continue to trust their newly formed business r...
Business > Leadership Strategies Tips for efficient leadership: 23 of 28

The Internal Brand Message: Off the Sign and Back Inside Where is your company's motto? Where is your tag line? Is it just on the bottom of your business cards and outside on the sign? BRING IT INSIDE! You have to spend just as much time promoting your company's brand and tag line within your company as you do outside your c...
Politics, News & Issues > Baseball News & Opinion Does baseball need a salary cap?: 23 of 28

Baseball salary caps come down to revenue sharing and competitive balance and with teams like the Yankees baseball needs them. The salary cap maintains hope for small market fans that they too will someday turn their season tickets into World Series tickets and sit wide-eyed and blinded by flashbulbs, finally attending the O...