About me - Travis Luther
Travis Luther is the consummate entrepreneur. At 16 he purchased his first rental property. At 17 he opened a skateboard and snowboard shop. At 19 he sold the rental property and opened a cafe. At 20 he purchased an additional coffee shop. At 21 he left eastern
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RSS Feed- Business > Advertising Learning the art of advertising
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Emotional branding is defined in a 2006 American Marketing Association Journal of Marketing as "a consumer centric, relational and story-driven approach to forging deep and enduring affective bonds between consumers and brands (50)". In 1943, after leaving Roosevelt's Farm Security Administration, Roy Stryker took a job with... More..
- Politics, News & Issues > Baseball Does baseball need a salary cap?
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Baseball salary caps come down to revenue sharing and competitive balance and with teams like the Yankees baseball needs them. The salary cap maintains hope for small market fans that they too will someday turn their season tickets into World Series tickets and sit wide-eyed and blinded by flashbulbs, finally attending the O... More..
- Business > Leadership Strategies Tips for efficient leadership
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The Internal Brand Message: Off the Sign and Back Inside Where is your company's motto? Where is your tag line? Is it just on the bottom of your business cards and outside on the sign? BRING IT INSIDE! You have to spend just as much time promoting your company's brand and tag line within your company as you do outside your c... More..
- Politics, News & Issues > Politics, News & Issues (Other) The Internet's effect on campaigning and elections
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Pump up the Volume: How Internet Killed the Radio Star This is a long one. For those of you rating, I apologize =) The masses are not in control. American society is divided into two groups; the masses and those that believe they have an affect on them. In the context of American democracy, those that believe they have an af... More..
- Business > Entrepreneurial Spirit Success - Is it luck or attitude?
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Careering and Re-Careering for the 90's?!?!? Nope, this isn't an old edition of this article. That's the title of a book I purchased recently at the Auraria Campus Library in Denver, CO. Once a year they weed out their collection and for $3 a bag, you can buy some of the most interesting crap printed in book form. But, as th... More..
- Business > Leadership Strategies How to be a boss everyone looks up to
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Ideas for Captivating and Inspiring Employees Recognize that different employees are motivated by different things. One employee may consider childcare an essential benefit while another may be most concerned that payday is weekly rather than biweekly. Once a company finds top performers, it's important to pay attention to i... More..
Travis Luther
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Articles Written: 6
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- Does baseball need a salary cap?
- The Internet's effect on campaigning and elections
- Success - Is it luck or attitude?
- Tips for efficient leadership
- How to be a boss everyone looks up to
- Learning the art of advertising
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