Articles written by John Boggs

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About me - John Boggs

I serve as magazine publisher/ad sales director for Dynamic Resource Group and have been with the company since 1998. In addition to publishing 15 consumer magazines, I write and publish a free eNewsletter for business people titled ADvice that goes out every

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Business > Advertising Learning the art of advertising: 3 of 10

Measuring advertising Henry Ford was credited with saying something akin to, "I know that half of the money I spend on advertising works; the problem is, I don't know which half it is." Measuring advertising is something everyone wants to know how to do. The trouble is that we try to apply simple solutions to a question that...
Business > Advertising Top tips to designing effective advertisements: 1 of 3

My Way There is a parable about the man walking along the edge of a mountain. He stumbles and falls over a cliff only to grab a root that is sticking out. As he hangs over a large precipice he calls out for help. With the passing of precious minutes his grip begins to tire and he prays out loud. "Dear Lord, please help me. I...
Business > Advertising Guide to effective advertising and marketing: 9 of 21

What makes advertising work? You have a great product. You want to let everyone know about the product so they will beat a path to your door. How do you do it? This question must be asked thousands of times every day in the minds of business owners that produce products. What is it that makes some advertising work and other ...
Business > Leadership Strategies Techniques to increase employee morale: 2 of 4

"Patience? I'm going to kill something!" Sales, especially advertising sales, is not a passive vocation. We do not sit back and wait for customers to come to us. If you look in the dictionary under self-starter you may well see the picture of an advertising salesperson. I learned early in my career that we are a unique breed...
Business > Business Strategy How to use competition to your benefit in business: 2 of 3

Competition Much is made today of our professional athletes. They are bigger than life, and you see them everywhere. It almost seems like you must be a celebrity before you can become a Hall of Fame athlete, rather than the other way around. The whole phenomenon is interesting when viewed through the eyes of advertising. The...
Business > Advertising Best money-making ad programs: 4 of 5

Big fish, little fish As I was growing up, I had grandiose plans for my life and career. I wanted to be a scientist, an astronaut and a doctor. I envisioned myself as being world famous. My grandfather was a wise man and enjoyed asking me what I was going to be when I grew up. More often than not, I would begin with the phra...
Business > Advertising The importance of listening to your customer: 9 of 9

Listening I love my wife. She is an extraordinary woman and is truly my best friend. There are times however, when we don't communicate completely. Because I know her so well, I admit I am often at fault of listening to no more than half of what she says. That's probably okay, because there are also times when, because I kno...
Business > Advertising Getting started with advertising solutions: 5 of 5

It is about time we all grew up Becoming upset is the result of unfulfilled expectations, thwarted actions or stifled intentions. We go along in life with pictures in our mind about many things. When a reality occurs that does not fit our vision of what things should look like, we are torn between what we want and what is so...