Keitha Fisher About Me Page at Helium

Business > Marketing Establishing yourself as an expert or opinion leader in your field: 4 of 7

When I started my personal chef business four years ago, I'd come from a decade in the foodservice and hospitality industry. Being self employed meant I didn't have a steady paycheck coming in any more and I needed to make sure I cornered the market in my business. Because my business was so personal in nature, marketing in traditional ways (such as advertising in the newspaper) was not going to work. Word of mouth is often the best marketing in any field, but especially where you are looking for individualized service. How then to get the word out? The answer, I found, was to become an ex...
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