There is an abundance of written materials on this from different schools of thought on the subject. Many sales trainers emphasize that the best and most effective way is by canvassing and meet customers 'face-to-face' and then blurt out religiously according to the dos and don'ts of the technique. Practical drills are sometimes conducted to emphasize its effectiveness. For some industries, this technique is a must. As for me personally, this 'cold calling' technique is scary. It projects a loose image of 'shooting in the dark' and a lack of the fundamental knowledge of the anatomy of a sa...
More..Steve Rotbart
Member since: March 2007
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