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Business > Sales The history of subliminal advertising

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Subliminal messages are only perceptible to the subconscious mind; on the surface, they go unnoticed. This psychological technique has been used in advertising, but how much was really perceived and fully understood?

The term "subliminal" advertising was first coined by James Vicary, a market researcher, in the late 1950s. The Subliminal Projection Company was formed, based on a six week test conducted in a Ft. Lee, New Jersey movie theatre. Messages of "Drink Coca Cola" and "Hungry? Eat popcorn" were flashed on the screen during the movie "Picnic". Vicary claimed the subliminal message...

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