: About Me

My passion is ...

Writing

I know too much about ...

Aeroplanes

My parents always told me ...

Don't drink that it's poisonous!

My childhood ambition ...

To be an astronaut

My favorite memory ...

Sunset on Mui Ne beach

Why I write ...

Because it's easier than trying to explain it.

What I am reading/watching/listening to ...

The Dubliners/Bear Grylls/Adele-Hometown Glory

My first job ...

Collecting glasses in a social club

My best moment ...

Winning an award for a film I made

My inspiration ...

My friends

Business > Advertising Are business ethics or profits more important?

1 of 27

You can look at the ethical considerations of a business in a macro sense and the benefits are immediately obvious. Bluntly speaking, clients like to feel good about their purchases ergo if you can help to make them feel better about buying from you and - by trading in an ethical manner say - then they are going to come back for more. It's a fundamental branding concept and just good common sense. And taking on green initiatives, charitable work, doing things that let your customers know there are some decent human beings sitting behind the corporate website is not only beneficial to their...

More..

• Helium Charter Member