When you walk into a local store - not one of the big chains but, a store established by someone who lives and works in the community, it is usually a store that relies on word of mouth advertising, not TV, radio, newspaper and billboard ads. The kind of place your friend sends you. For them, ethics is a big element in their working philosophy. Relying on word-of-mouth advertising requires a business person to ensure high customer satisfaction and a great part of this is how they deal with problems in an ethical manner. But when a company gets to a certain size where TV, radio, magazine an...
More..Lance Naismith
Oakville, Ontario CA
Member since: March 2007
Articles Written: 4