: About Me

Tough pick-up fans are the main detractors of the groundbreaking Honda Ridgeline, the first full-size truck to be offered by the Japanese automaker known worldwide for dependable, fuel-efficient sedans and small SUV's. But this new one-piece truck is doing well, despite being called "ugly" (or at best "funny-looking") by those enamored with the traditional two-part pick-up silhouette. How can it be that a strange new mutant vehicle such as the Ridgeline is attracting so much positive attention and so many converts and buyers? The secret lies in Honda's marketing research. Honda took its ti...