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Business > Website Marketing & SEO Are SEO consultants worth the money?: 2 of 7

SEO, or Search Engine Optimisation, is the process of improving where your website ranks on Google and the other major search engines for searches relating to your site. For example, if you had a website that deals in selling football merchandise, you would hope to appear highly in the search results for the search term, 'football merchandise,' as this is likely to direct a high number of people, who are looking to make purchases of related items, to your website. The further down the rankings you appear, the fewer of those searchers will ever make it to your website. So the reasons for em...
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