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Helium™ Debuts Referral Program with a Viral Twist: Additional Earnings

Members Can “Invite A Writer™” to People-Powered Directory of Real-World Knowledge

Andover, MA – December 20, 2006 – Helium™ (www.helium.com), the new community-created reference where you can find insight and share knowledge, today unveiled a member benefit and referral program together in one, named Invite a Writer™. With Invite a Writer, members can introduce friends to Helium and earn an additional 5% of article earnings for every article their invited friends write-into perpetuity. Those invited to Helium also earn recognition and a share of revenue for the articles they write, and can invite their friends to join, and earn additional incremental funds, too.

A Helium member can even direct an invited writer to a specific article title or channel area that may be of particular interest, such as "Leash Training-Success: Strategies for Dogs" within the Pets & Animals channel at Helium. When invitations are accepted, the member is provided with new invitations to send.

"Helium provides a writer with an instant audience, and when a writer shares at Helium, Helium shares back by providing a portion of online advertising revenue for the writer’s articles," said Mark Ranalli, President and CEO of Helium. "The better an article is written, the higher its rank, the more frequently it will be seen and read. With Helium’s new Invite a Writer program, members can help build the Helium community and grow the innovative site’s content depth and breadth."

Helium, which was launched in October, is a directory of real-world knowledge powered by people where you can read, write, and rate articles on diverse topics ranging from the Apple iPodĀ® to Zen Buddhism. Helium encourages people who are passionate about a topic to explore their interests by reading insight provided by others and in turn share their perspective by writing articles or suggesting new topics to the community. The web site even enables those who write to rate the work of others, ensuring editorial quality by leveraging the power of peer-review.

"Helium supports me as a writer," said Melissa Glenn, a freelance writer from Dartmouth, Nova Scotia, Canada. "I enjoy telling my friends about the fun I have writing online and now I have an added incentive to spread the word about my favorite place to post."

Those who come to Helium to read up on the real-world experiences of others can find a sorted list of the best articles on any subject, written from multiple viewpoints. Helium is a gold mine of insight for the information-seeker as well as an ideal outlet for writers. To learn more, visit http://www.Helium.com.

About Helium
Helium is a directory of real-world knowledge powered by people like you. It is the first to combine user-contributed content with the ordering capabilities of a peer-review ranking system to make it easy for consumers to gain insight quickly from subjective content. Helium is a fun and addictive place for people who are passionate about a topic to write and be heard. Helium is a community where you can read, write and rate articles on a broad range of topics. Helium. Where Knowledge Rules™. Try it now at www.helium.com

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