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Selling Cars

Salesmanship: Never judge a book by it's cover

After a lengthy employment at a job that was highly detrimental to my overall health, I opted to try selling cars for a living. I loved cars, and I thought what better kind of job that would be suitable for me in many ways?
It was great for a while until the politics in that kind of sales soon left me feeling this wasn't for me.

Regardless, I stuck it out because I was able to sell a lot of cars, and I attribute that to being honest and uncontaminated by the ways of most other salesperson's on the staff. I was able to convey my sincerity to the customer, and I was able to sleep nights knowing I did my best to satisfy that customer.

The thing that I tried to do was to always remember what it was I liked, or disliked about any salesperson when I myself was shopping for a new car. I always put myself in the customer's shoes as to what would make that customer lose interest, and I would avoid anything that might do so.

One of the mistakes I've seen many salespeople do is to prejudge a customer only to find they made a big mistake. But for some reason they don't seem to learn and do it time and time again. However, there are a few who learn by their mistakes, and it is they who get all the sales that the others simply ignore.

I knew that feeling on several occasions that one gets when they feel they have been ignored, and I couldn't help but think about how much I wanted to tip a salesperson that showed the respect and courtesy towards me as a customer. It makes you feel important, and we all like that feeling since we're all human, and it is a natural feeling

My two most memorable occasions about being rewarded for showing good judgment where others failed, was one whereas a little 92 year old man who was the type who would kick a tire to tell if the car has quality, approached this salesperson with some off the wall questions about how cars are put together these days.

This of course seemed like a perfect waste of time, and the reason was, he just looked at the old man as some little kid running loose around a car lot asking a lot of dumb questions.
Ignored, the little guy wandered from one to the other, all just ignoring this little old man. I admit I had my doubts as well, but hey, didn't I tell myself I would never prejudge anyone?

Well he got to me, and I greeted him as though he was a millionaire, and showed him all the respect and courtesy I could muster. He agreed to buy the car from me, and that wasn't all. He said to me "listen


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