A guide to marketing basics for the small business 10 Articles

by Michael Totten

A small business, especially a new one, cannot afford not to budget for marketing. If based on a new idea, word needs to be gotten out. If the good or service being offered is tried and true, the small business has to cons...read more

by Mr Magica

Marketing is the lifeblood of any business. While the small business can't compete with the big conglomerates with multi-million dollar advertising budgets, there are some basics that can lead to profits and long term grow...read more

by Paul Lines

All businesses need to understand the basics of marketing. However, when small business owners see the size and complex content of technical and academic textbooks on business marketing it is little wonder that they find t...read more

by Chavie Cyn

When one talks about small business, one assumes that capitalization may be limited or that one engages in an enterprise which isn't corporate or which may be something like a family business. Basic rules in marketing are ...read more

by AnnieM

A small business marketing needs are different from a larger company's. A large company has the capital and equity behind them to afford a marketing department and have an extensive marketing budget. But a small company of...read more

by Brenna Mae

A small business is difficult to market simply because its new, and unbranded. Word of mouth has mostly not begun yet, and a small business cannot be advertised on the shelves of huge department stores. On top of all this,...read more

by Brandi Hammond

For a small business, marketing can be a scary subject due to the perceived cost and time consumption. First, you need to ask yourself a few questions: What goods/services does my company offer?, Who is my target marke...read more

by Thomas Alford

Marketing a business is part of the growth process that has to be learned in order to succeed. As with every other aspect of your business there are growing pains that accompany the learning curve. Learning how to market y...read more

by James Richardson

There are a number of ways small business owners think of and define marketing. At its heart, marketing is the concentration of communication efforts conducted by a business in order to promote its brand, product, and ima...read more

by Dontchaknow

First, you need to understand that Marketing is mostly using a bunch of sophisticated words. The second thing to get into your head, is that Marketing is just your process of advertising and reeling in more revenue. It is ...read more