How to measure the impact of radio advertising campaigns 4 Articles

by Donald Pennington

For most businesses today, advertising is a very necessary and worthwhile investment-as long as it's done correctly. Most businesses will want to know which ads "pull" and which don't so they can track where the focus nee...read more

by NetJr

Radio stations can not hand out a coupon, but they can do things you should be able to measure. In order to get a good measure on the success of your radio campaign its important to evaluate things before and after the co...read more

by Ray Fauteux

Studies have shown that people are more receptive to what they hear, as opposed to what they see. In other words, radio advertising is often more effective than t.v. advertising. T.V. ads are often seen as a distract...read more

by Louie Jerome

It is important to track exactly where your leads, or direct sales are coming from. So, you need a method of recording each and every one of these. Keep a notebook and record each customers name, or details of the lead, an...read more