Behavioral economics: The new marketing? 15 Articles

by Respectfully - Supposn

What we know (or believe that we know) of human behavior is certainly applicable to marketing and very often should be factors to be considered when making financial or economic determinations. Economists consider the i...read more

by Guinevere Shepherd

Behavioral economics uses research of human social and emotional biases to help us understand why they make certain financial decisions and how those decisions affect the marketplace. If we can comprehend why people make ...read more

by Sheree Zielke

Behavioral economics as the new marketing? Of course. And this site, Helium Knowledge, uses the concept to perfection. Helium Knowledge is an excellent example of behavioral economics. Why? Because Helium raters ...read more

by Rhonda Siegel

In 1982, I graduated from the University of Florida toting a diploma that handsomely designated a degree in Business Administration with an emphasis in Economics. During my years of indoctrination regarding the workings o...read more

by Janine Zada

TO BE A KID "You CAN'T put him in goal." "It's his turn." "Why don't you put Jeremy in goal?" "We've rotated their positions all season. It's his turn." said Jan. "If you put him in goal, we'll LOSE!" Dan ...read more

by B. B. James

Behavioral economics is more than marketing, though that is where some of its earliest applications have taken root. Behavioral economics is nothing less than a revolution in academic economic thinking - a way to take econ...read more

by Stephen Carter

The principle here, as I understand it, is as follows: a product responds to a customer's narrow, specific need or desire, which means it fulfills one relatively small segment of a person's overall behavior. Marketing does...read more

by Joyce Priddy

You are a rat being studied every time you shop. Did you know that your little grocery store card tells your "behavior"? Those stores that ask for your phone number are recording your behavior too. The cookies on your bro...read more

by Sweetsmile

Behavioral economics is to study the economic from psychological aspects. Though it is more than marketing, behavioral economics really offers a new idea in the field of marketing, which may lead to a new trend. There ...read more

by Tenebris

In a serious oversimplification of supply-demand relationships, classical economics argues that that a system left to itself (that is, with the complementary forces of supply and demand left to function freely, without any...read more

by Nathan Perkins

"If we just keep borrowing until the rapture comes then we won't have to pay it back: Right?" Wouldn't it be nice if paying back the money that we borrow could be deferred until Christ comes back again? Some of you ar...read more

by Michael Carney

"Do as I do, not as I say". That's the secret to behavioral analysis that we learned in kindergarten. It just took a few squillion dollars, a PHD or two and some heavy metal computer components to turn concept into cashflo...read more

by D. J. Poe

Behavioral economics has been greatly associated with "game theory" which was popularized by the characterization of John Nash in, "A Beautiful Mind". Game theory has many twists, turns and variables which must be analy...read more

by Magic Word

Oh, the places we could go with this! While the title "behavioral economics" is catchy, the general concept is not particularly new. The basic tenets of the four P's of marketing-product, price, promotion and place-f...read more

by Dave O'Riordan

The way I see it is this, People are going to spend their money no matter what. With the technologies available today it makes it easier to profit off of people who have nothing. Thats right you see the infomercials at 2 i...read more