The difference between search engine marketing (SEM) and search engine optimization (SEO) 2 Articles

by Linda Ann Nickerson

Search Engine Marketing (SEM) includes the full menu of promotional methodologies employed by internet marketers to increase online traffic and visibility for their web pages. Search Engine Optimization (SEO) is one impo...read more

by Will Kester

I studied marketing back when all we had to sell were rocks and our clients lived in caves, before the internet. Now, the market is different. Marketing principals aren't. When my first novel was published recently,...read more