How to manage your PR agency for maximum success 3 Articles

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by Royce Radcliffe

Managing a PR agency can be one of the most stressful jobs imaginable. To make sure your clients maintain a healthy relationship with the press is one of the most useful and yet precarious functions in all of business. Wal...read more
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by Derek Rogers

The appointment of a PR Agency is a serious and potentially expensive step for any company. Having selected from a number of competing agencies the one you think will best serve your company's interests, the management of ...read more
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by Linda Ann Nickerson

Employing an outside public relations firm can be an excellent strategy, particularly for a smaller firm with minimal inside staff. This external asset does not, however, mean PR becomes a total turnkey, hands-off operat...read more