Understanding public relations tactics 3 Articles

by Lori Voth

National Crisis As A Lesson In Public Relations One of the hottest topics of national interest over the past month has been the mass pet food recall issued by the Menu Foods company, manufacturers of canned and similarl...read more

by Tenebris

You provide the pictures, and I'll provide the war. - William Randolph Hearst (apocryphal) Those whose livelihood lies in shaping public opinion have always known to actively use existing media channels to draw atten...read more

by Amber Theinert

When devising a public relations campaign, whether it be to push a new product or to simply raise awareness of a particular issue, there is one method that is tried and true amongst public relations practitioners. The ROPE...read more