Trade shows: Make the most of your leads 8 Articles

by Sheree Zielke

Make the most of your leads by first qualifying potential customers at your trade show booth and then by calling your leads as soon as possible after your trade show ends. We've all seen the trade show scavengers, tho...read more

by Belinda Youlten

People who attend trade exhibitions are there for business or personal interest, so leads from a trade show have a high percentage of turning positive. With this simple organization system you'll make the most of your lead...read more

by Rhonda Nieman

If you do trade shows, then you know how important those leads are. You do anything you can to get pertinent information on possible leads. What happens next? You get back to your office and toss the leads aside so you can...read more

by Theo Chester

Just because you've dismantled your booth, don't think that the trade show is over! There are so many benefits that you can derive by exhibiting at a trade show. Trade shows give you have the chance to be face to face with...read more

by Linda Ann Nickerson

Qualify them! Weed out the wannabees and window shoppers! Ask any astute marketer, and you will discover that it pays to determine which leads actually represent key buyers or decision makers. Having spent 20+ year...read more

by Jared Garrett

I have been present at several trade shows and have seen some of the least and most effective ways to make the most of one's leads. The silliest thing I ever saw was when one fellow, who was pushing hunting knives, set out...read more

by Will Kester

You preplan the show with interesting ideas to draw attention to your booth. You use memorable swag gifts. You smile until your face is sore and talk until your throat is sore. You have everyone fill out a lead sheet fo...read more

by C Davison

If you've done your job setting up your booth at a trade show, you will usually do okay, but the job isn't finished. You can still add any further clients that you get from the business cards you collected at the trade sh...read more