Celebrity endorsements: Assessing the trend of celebrities doing commercials 22 Articles

by Donna Alexandria

Companies use celebrities to advertise their product or service because of the familiarity aspect. The average person often recognizes most celebrities, and this recognition draws the customer to the commercial. Companie...read more

by Darian Peters

In the present climate an increasingly high proportion of successful products depend, at least partly, on celebrity endorsement. Celebrities are everywhere, on every poster and in every ad break. In some cases it is forgiv...read more

by Jared Garrett

Many of us have seen them. A commercial for an every day household product is on and the spokesperson is a face we know, in fact it is a celebrity. This is an increasing trend among product lines: having already establishe...read more

by Rachelle de Bretagne

There has always been a joke in our house and probably many across the country about those actors and actresses that endorse advertisements. "They really must be short of cash", we say, although is it more than a lull in c...read more

by Shawna Blake

I must confess, when I first heard the celebrity voice over for AIG insurance, I contemplated checking into the insurance company. After all, I was shopping for auto insurance at that particular time, so why not? And since...read more

by Ted Sherman

Since radio became commercial in the late 20s and the first flickering of TV screens in the late 40s, celebrities have done commercials. For those of us who can remember the big-time radio shows of the 30s and 40s, just ab...read more

by Ronnie Ambrad

Celebrities doing advertisements is not new to us. More than half of advertisements featured celebrities from acting, singing and sports. These celebrities try to endorse every product from clothing, make-up, fast-food cha...read more

by MikoLyn

Many companies have realized that we the public are like puppets on a string. We spend billions of dollars to look younger and wealthy. The increase in home reposition is only one example of how we are more concerned with...read more

by Denise Difalco

Companies make the bulk of their profits from young people. Young people are typically swayed by their idols so it makes sense that name brand companies have celebrities endorsing their products. Advertising attracts c...read more

by Kim Barker

If one were to think about it, advertisement and celebrities perform the same purpose in our culture, they represent a source of fantasy for us. It therefore makes absolute sense that the two would combine efforts to attem...read more

by Cherryl Floyd-Miller

A popular name and a fashionable image always sell. Manufacturers who have launched new product lines over the last century have profited from from putting a good face or a credible voice forward. What allows the buyin...read more

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by Ron Waite

I am very happy to say that the late Vincent Price was a friend. Growing up his movies terrified me! When I saw House of Wax in 3D I didn't sleep for weeks. Same for House on Haunted Hill and especially The Tingler. That m...read more

by MysLykeMeeh

Face the reality that celebrity will sell more than the product itself. Endorsement from the celebrity could be a great choice to consider when you want to advertise about business. Britney Spears in Sketchers shoes, endor...read more

by H.G. Hess

Celebrity endorsements have been around for a while now. Remember Mary Lou Retton on the Wheaties box or Michael Jackson's Pepsi ads in the early 80s? Although the idea is not a new one, the trend is that celebrity endor...read more

by Ethel Smith

The trend for celebrities to do commercials is fine and dandy as long as it's appropriate. Similarly seeing a well known face tell you that they consume a particular cereal each morning is fine, but whether it is believabl...read more

by Rob Bryant

How can this possibly be called a trend? Celebrities have been endorsing products and services for as long as there have been products and services to endorse. What may be different is that in the past, most of the big nam...read more

by ktarcus

Advertisers are on a loser with me on this one. If i see or hear a celebrity endorse or advertise a product i will give it a wide birth. It matters not one iota to me who the celeb is, (they could offer me a night in bed...read more

by Cynthia Harlan

Children and adults are influenced by celebrity endorsements. The celebrities are raised to hero status and somehow this reputation translates into big bucks for marketers. The thought process goes if a celebrity uses it;...read more

by Will Kester

I've noticed an increasing pattern of celebrities doing commercial endorsements. I'm not sure it's bad, but it does seem to diminish the star power of the movie icons, just a bit. Sally Field now endorses a monthly d...read more

by Beth Oliver

Celebrities have been doing commercials for decades. Celebrities know the value of endorsing a high-profile product. Look at the Pepsi and Coke commercials, the car commercials and the perfume deals. Celebrities are paid i...read more