Overcoming objection to value 4 Articles

by Richard Serra

Value is something many consumers fall short in being able to recognize what the "true" meaning of the term value means. Many think value is associated by how cheaply one can purchase any particular item. So it is these ...read more

by Bob Schmidt

In a sales presentation, the value of your product is the justification of "Why should I buy what you are selling?". An objection to value is actually an invitation to justify why ownership is desirable. The b...read more

by Graham Coath

It's human nature to want the best possible for the least amount of money. The successful sales person is not just over coming an objection to value but also an objection to spend full-stop. So how do we get people to spen...read more

by Will Kester

No one ever objects to value. They will object to lack of value, or their perception of lack of value. Price is a frequent objection and is directly tied to objection to lack of value or perceived value. The conflict is...read more