How To Create Almost Free Publicity For Your New Product.
You may wonder what is meant by: new product publicity. By way of explanation let me site a couple of examples out of my personal experience. These are new product publicity campaigns I wrote and developed for my clients and myself.

Example: One of my clients was an importer of disposable plastic hospital wares such as Petri dishes, plastic syringes, specimen sample trays and more. I helped him, using only a series of regular, well written, monthly new product publicity releases to grow his business from one based in his two car garage to what is now one of the largest, most successful importers and distributors of these specialized plastic disposables in the USA.

Here's another example: A number of years ago I invented a filing system for archiving used time cards and I promoted the sale of my system via regularly scheduled mailings to targeted lists of business publications. Some of the publications on my list then printed new product releases about my system in their publications. A few of their subscribers noticed the release and asked me for more information. I responded with a sales letter, a product brochure and an order form. Result: orders flowed in to me in a steady stream - for the next sixty years for that one product! Would you call that a successful publicity campaign?

If you want either the whole world or only a small but highly targeted audience to know about your new product, you can send out publicity releases that can, over a long period of time, get profitable results for you. And all of this is " almost free."

Why do I say "almost free"? Let me tell you why.

After many years (about fifty), of direct response advertising, mail order selling, and writing order producing new products releases for many clients with products such as: disposable plastic wares, office aids, road building machines, industrial pressure sensitive tape, consumer items such as sleep masks and more), I discovered what works. I also know good, carefully written and planned new product publicity releases are better than most paid advertising. They are not "free" but they are extremely low- cost compared to very expensive paid advertising space in similar publications. You can teach yourself to do the same in your business.

Experience has taught me that you have to plan your new product publicity as a continuous campaign. What I mean is this: in order to get significant inquiries and orders for your new product you need a series of new product releases to go out to the same people over and over again for a long period of time. Let me say that again in a slightly different way: To be successful with a "free" publicity release campaign, you must be willing to commit yourself (and spend money) to maintain a rather long term schedule of product releases sent to a specific number of carefully selected publications.

Perhaps you need to do this to make your new product a profitable success in the days ahead. Why? Because this kind of publicity release plan may be the only way for you to get profitable results at very reasonable out of pocket cost to you. What's more, you can expect to get sales results that are traceable to what you've done. This is because, when done right, you can track orders directly back to your publicity campaign as proof of it's success.

So, if all of this sounds interesting to you, find out all you can about how to write a new product publicity release. Then carefully target your releases so they go to the right audience, and send them out! Don't delay. Act! Do it now! The world at large wants to learn about the benefits you have to offer as soon as possible.

Learn more about this author, Terry Weber.
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