http://www.helium.com/knowledge/212847-who-coined-the-phrase-march-madness-and-why-did-it-stick.xml Helium.com > College Basketball > Who coined the phrase March Madness and why did it stick? en-us Copyright Helium.com Fri, 06 Feb 2009 21:01:43 GMT Fri, 06 Feb 2009 21:01:43 GMT