Marketing to the gay community 2 Articles

by Sarah Afshar

In order to market any product or service well, one must be able to really sell it. In order to really sell a product or service, one must look at the psycho-graphic and demographic factors of the individual products or se...read more

by Grace Alexander

Marketing to the gay community isn't any different than marketing to any other cultural subset. Sure, you can target to age and demographic, although 'aging queen' may not be on every marketer's hot leads list. People a...read more