Why "cold call" sales techniques are outdated 16 Articles

by Jerry Hodge

I have much to say on this topic. I have been involved with cold calling for over thirty years. I started back in 1980 with a company called Dial America Marketing. I have designed, developed and implemented telemarketing ...read more

by Rachel Doherty

To survive in today's marketplace, companies can no longer rely on cold calling techniques to make the majority of their sales. First and foremost, technology has gotten in the way. Between answering machines, caller ID ...read more

by Craig Elias

Jed (a hypothetical salesperson) keeps getting what sound like positive buying signals with his prospecting calls. Somehow, though, he's not getting very far. "People tell me to call back in two months, four months, six...read more

by Alen Majer

Every sales person, no matter how successful, has this basic problem of whom to sell to each month. Anyone whoever worked in sales knows how one month you can be the best sales person in the company and then the calendar ...read more

by Rob Purifoy

Sales in itself has many aspects, psychology, supply and demand, and emotion of the prospective buyer to name a few. Cold calling has been exploited until it's just about as dead as a tapped out gold mine. Yet as I will ex...read more

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by Jose Vega

Well I am glad that this topic is on here.. The reason that "cold calls" sales are outdated is because the people making the calls are constantly calling and harassing the people they contact. I just had a call from a com...read more

by The Idea Girl

How many people hate being bothered by telemarketers? I know I do! I refuse to answer those 1 800 numbers that pop up on my call display. I don't have time to listen to you ramble on about something you want to sell to m...read more

by Jon Coe

Cold calling used to work pretty well before everyone wised up. No one wants to receive a telephone call in the middle of dinner these days, and thanks to the "Do not call list," that a lot of people signed up for, it has ...read more

by Ted Sherman

There are two basic types of cold-call sales, one is the nearly extinct form of salespersons going from house to house, while the other is the much maligned phone practice, called telemarketing. Because of privacy laws and...read more

by Fred Tolleson

Cold calling to make sales is the slowest, most expensive and least productive expenditure of time and resource a salesperson has. Over time the sales organizations have studied the success and failure rates of various cu...read more

by Gary Mcdonald

Cold calling for sales persons is a time honored tradition. It is a method of meeting new potential customers and clients. As a professional buyer I want sales people to call otherwise I may never know what other products ...read more

by Robert Kintigh

Once when I worked for a company in a sales position, I went to Cleveland to a sales conference where the question was asked, "When I say salesman, what do you think?" The women went around the room and asked everyone atte...read more

by Tino Buntic

It is a fact of life for most new sales people; they get the dream sales job with unlimited earning potential and expect to earn so much money that they can now enjoy the fruits of their coming wealth. Everything seems per...read more

by Jack Deal

Cold calling is going extinct. Even its contemporary translation to 'telemarketing' isn't enough to keep it going. My take is that it will disappear altogether and then be resurrected as a new business and marketing str...read more

by Scott Orr

In preparing myself for a sales call to an executive director at a large retail chain, I came to a harsh conclusion on my sales drive. In an attempt to gather assistance on sales, I searched the web for guidelines and tips...read more

by Rick O'Connor

There will always be several viewpoints in a discussion on Cold Calling. Many of your "Old School" Sales Managers swear by it as the only real way to learn your sales profession and to excel at it. But ultimately it dep...read more