How to write effective web copy 4 Articles

by Nelson Tan

Writing an effective web copy begins with an understanding of what the goals of your website are. Are you trying to get your visitors to purchase something or have them sign up for your newsletter? Remember you are trying ...read more

by Sean Davis

When it comes to search engine marketing, it is a hard thing to do even though the search results come up in fractions of seconds. This is due to both the person who is trying to market their product or site and the perso...read more

by Scott Hepburn

There's a bit of ongoing debate between the SEO crowd and the usability crowd (Jakob Nielsen et al.). On the SEO side, search engine ranking is king and should play a central role in how you craft your web copy. From a usa...read more

by Colette Dumont

To write good ad/web copy you need to know and practice the ten basic elements of copy writing. It's best to write in second person. Why? Writing in second person is more personable. It helps to put the focus on how your p...read more