by Teri Sawers
You're at your office desk opening your mail. Suddenly your mouth hangs open (always a very unattractive look). Your competitor has got a sizeable article on page three of your industry trade magazine, complete with chees...read more
The term "nothing in life is free" is a fairly accurate term. However, when considering costs in business it's also a good idea to consider any marketing you write off on your taxes as "free" advertising. That opens many...read more
by AnnieM
Being creative to find free media exposure for your company is not as hard as it sounds. There are many different avenues in which you can get good press and let area consumers know that you are active in their community a...read more
While there are many forms of marketing which can be achieved at very little overhead, this article will focus only on those which are utterly without net cost. In most cases, the only associated costs of the promotion wil...read more
by Ted Sherman
The quickest answer is to send the media a continuous flow of material that is too well-prepared and too newsworthy to ignore. I had the unique opportunity to establish a public relations and advertising branch of a major ...read more
by Chavie Cyn
Most companies who wish to cut advertising cost use the traditional or mainstream media to as a marketing medium. Most news editors know this and accommodate shot press releases from companies that have something to tell t...read more
So you have a small business and would really like to get more exposure without breaking the budget. How does free sound? How about free exposure for your business in the local newspaper, radio or even TV? You can enter...read more
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New England Coalition for Sustainable Population (NECSP)
New England Coalition for Sustainable Population (NECSP) has partnered with Helium, giving you the chance to write fo...more