by Paul Osuch
You're saying, "Five common misconceptions? What about the other hundred?" Well, I want to string out this article over a number of entries so for this one I'm starting with five. I'll get to the others later... or maybe I...read more
by Peejaydee
1. Marketing is not sales. Sales is the specific skill or act of closing the deal or brokering the customer's comittment to enter into the deal. 2. Marketing is about branding and profiling. The marketeer will know how to...read more
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The Goldwater Institute was founded in 1988 by a small group of entrepreneurial Arizonans with the blessing of Senato...more