Characteristics of a successful radio ad

by Neil Kokemuller

Developing a successful radio advertisement might be one of the toughest jobs for an advertising agency creative. The challenge that radio presents, unlike any other medium, is that there is no visual stimulation tied to ...read more

by Nancy Hreha

Fifty percent schedule, fifty percent message, one hundred percent on target, that's the formula for a successful radio ad and ad campaign. Radio advertising success is built on frequency, message and target. Achieving a...read more

by Neal Acito

A successful radio spot should have clean copy and good production values. Even so, there are times when that isn't enough. It takes research, talent, and sometimes even catering to a client's ego. It also involves a great...read more

by Angela Russell

Advertising on the radio can be one of the most effective ways to increase revenue for your business. Whether you are a business wishing to advertise to obtain name recognition, or you are part of an advertising agency att...read more

by Joe Blaikie

When creating a good radio ad, one should keep the three "T's" in mind: theme, target and timing. The theme is the purpose for the ad. In radio advertising, time is money, so you should use your time wisely. The ad shoul...read more

by Bryan Fikes

Q Is Radio too expensive? A- I have heard over the years from several business owners who have stated radio is expensive. And they can be right, if you look at all the choices that an advertiser has today, radio can be...read more

by Andrew Murphy

When advertising is used effectively, it can be a good investment that will help your business increase your bottom line. If it is not used effectively, it can be an expensive waste of money. Although radio can be one of t...read more

by E.M.Robinson

Successful radio ads are short, simple, persuasive, and pleasing to the ears. These effective ads get the listeners attention and keep it long enough to make an impression on the listener. 1. Write radio ads that aread ...read more

by parlm23

Love sons, peacemakers, satisfactions and many others characteristics are introduced and displayed as part of the radio commercials on the radio. Success in part should be given because people truly love t he radio and are...read more

by Otis Wilson

Although television and radio differ, capturing a listener's attention is not as complex as one may believe. Think about it, how many jingles have you heard in radio commercials that stuck with you for hours after hearing ...read more

by Logan Stewart

As much as people would like to save money when spending on advertising, it can be a fairly high-cost medium for advertising, for one reason alone: It MUST be repetitive. In order for the message of an advertisement to s...read more

by Rachael Webster

THERE IS NOTHING MORE IMPORTANT IN YOUR LIFE FOR THE NEXT FIFTEEN SECONDS THAN THIS COMMERCIAL! T.E.E.E. (Thrill, Engage and Excite and Entice) Simple! Remembering the acronym TEEE, once we can master all of those char...read more

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by Platos Girl

The characteristic of a successful radio ad has to do with different factors; such as your intended audience, the products or services that your business offers, and the air time that is allotted to your radio ad. When ...read more

by Sas Freeman

Advertising on the radio isn't as easy as on TV or in a newspaper. You can't just show a picture of what you are selling. This is where you will really test your selling ability. You have to sell with your words. You n...read more

by T S Campbell

Television is a visual medium and therefore can use sounds, words AND pictures to convey an idea while radio must make the most of audio elements. But that's not really a detriment. Theatre of the mind - the use of words...read more

by Fran Tabor

When a caveman heard a twig snap in the night, he held his breath, concentrated to hear a second sound. His muscles tightened as he reached for a weapon... Modern researchers were surprised to discovered that more of t...read more