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Pulitzer Center on Crisis Reporting - Essay Contest
The Pulitzer Center on Crisis Reporting is an innovator in international nonprofit journalism. It goes beyond the hea...more
Articles below are peer ranked for quality and written on the same subject.
In our celebrity-obsessed world, getting a celebrity to speak for a product or service is seen as an effective advertising method. Using celebrities to hawk products has been used since the early days of radio. I want ...read more
Getting celebrity endorsements for your product might be a good idea in some instances. I don't think that in every instance that it works. I noticed that many of the sneaker commercials and underwear commercials have cel...read more
Turn on the television or radio. Within a few minutes, you are bound to see a football player in a commercial for electronics, or a has-been actress talking about a nifty new bed. Celebrity endorsements can lead to massive...read more
by Fran Tabor
Think your tiny business is too small for a famous person to say "Shop here"? You, too, can have a celebrity endorsement! "Celebrity" is more than Robert Redford', Paris Hilton' or even Tiger Woods'. "Celebrity" can...read more
by Alex Holden
Each time a new communications technology is developed, people who cares about advertising are maybe too quick to devise ways of exploiting the medium in advertising purposes. Advertisers move rapidly and steady to exploit...read more
Celebrities love to be NOTICED! And I recently commissioned a well known couple for a book launch involving national coverage. Did I go with the first person who was available? No. Or the second or the third? No. It's abou...read more
by parlm23
Celebrities' endorsements are now being dumped because they are no longer of interests to companies since people are not convinced the products are worth buying. Celebrity endorsements have no influence whatsoever on the c...read more
by Melanee Dark
So you've gone into business for yourself and you think you have a product or products that are worth putting out into the marketplace. Besides a great location and an effective grass roots campaign, what one thing could p...read more