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Developing an Internet strategy adapted to your needs

by Stirlyn

Creating your company space on the Internet can be a daunting exercise, especially if you are having someone else design it. You may think that a designer will take your company brochures and logo and produce something special, but this is not always the case. It can help if you are prepared with the answers to some of these questions.

1. What do you want your website to achieve for your company
2. Who are your customers and how do you work out what they want
3. How are you going to measure the effectiveness of your website compared to your other marketing methods
4. How often will the content on your site change, for instance are your products or services seasonal or require changes on a weekly, monthly or annual basis
5. Do you need to link your website to any existing systems in your business. E.g sales or customer relationship databases
6. What are the short, mid and long term goals or your Internet marketing strategy
What is your Budget and Schedule

If you have the answers to these questions, it can help you in choosing a suitable designer who can develop your Internet presence in line with what your business needs.

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