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Oh, what a dilemma we conjure with our demos. How do we get around this?

While the demo is the most important element of your marketing strategy, it is only one element. It's an entire marketing package that renders the optimal results.

You need to write great introduction letters/e-mails to prospective clients to entice them to even listen to your demo. A personal website, free and devoid of disconnected advertising is a must in the 21st century.

Your name must be splattered all over your marketing elements. It has been said that it takes seven repetitions of your name or your company's name before anyone will ever have a chance of recollecting it. This is also why the biggest and most successful of businesses seem to run their messages into the ground. Ever said, "If I hear that spot one more time, I'm gonna throw the radio/tv out the window"? Of course you have. We all have. But, we do remember who drove that image into our brains, don't we? This is also the message that many advertising account executives relay to their customers who counter with, "Nah - advertising doesn't work for me - it's an expense I just don't need". For the intelligent business operator who counters with the above, a brief reminder of how Coke, McDonald's, Microsoft, etc. constantly bombard us with their message accounts for their huge market success usually does the trick.

We each have a unique ability to deliver the intended message in our own unique style and way.

Learn more about this author, Doc Phillips.
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