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The person who is jaded has a definitively slanted view towards a person or a subject. In some ways being jaded is a blend of cynicism, distrust, fatigue, apathy, and general disinterest. In other words, if someone is jaded towards something, they are not likely to be influenced by that thing in a positive way. Advertising is intended to influence people, either through information, imagery, or emotion. An argument could certainly be made that the prevalence of false ads has led people to become jaded. However, society continues to absorb advertising everywhere they go. Therefore, it may be difficult to distinguish between that which is subtly influencing people, and those ads that are easily detected as "false". Here are a few thoughts on the subject.

DO WE CARE?

In some ways you could argue that advertising has become so much a part of our culture that we don't really register anything when we encounter them. We passively watch television commercials, browse magazine ads, and glance at Internet banners and pop-ups. Some people convey a general disdain for advertising, but few people take steps to do much about it. Rather, we have accepted the presence of advertising, which means that we are always susceptible to being influenced, even if we intend to remain objective.

LOOK INTO MY EYES

As humans, we can be impacted by a variety of things that appeal to various senses. Therefore, we may be jaded towards certain types of advertising or certain products but we may be easily influenced by others, simply because we are unable to remain disconnected. We do not typically take the time to evaluate the truth of advertising as we are either too busy, or we are distracted by the emotion of the ad. We can proclaim our objectivity all we want, but the truth is that advertisers know what they are doing. Sometimes we think we are jaded but we are actually being manipulated.

Advertising may frustrate us and make us a bit cynical, but we still watch it and absorb it throughout our day. We have a hard time getting away from it and most of the time we don't really try. Despite our best efforts to remain disconnected, advertisers are still able to reach out and touch us with their ads.

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