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That is why you should not copy a statement from another company. Even if your statement is a little unpolished it will appear to have more credibility than if it portrays you as something you are not.

Make certain you believe in your statement. If you do not believe it, it is a lie. Everyone that deals with you will know it is a lie.

Take a look at mission statements in brochures, websites or office walls. Most say something about the commitment to quality and service and how the company is gung ho on everything it does as it makes a profit off you. Those types of mission statements are useless and detrimental to the image your company needs to project.

If you have such a mission statement hanging on your wall, take it down and do another. You will feel a lot less foolish.

In a real sense the mission statement should be viewed more as an ongoing process rather than finalized text chiseled in stone. As your company develops the mission statement may need to be revised to reflect new changes.

Review and edit your statement on a regular basis. By keeping the statement fluid and ongoing it can be used as a policy statement by your company that stays in front of your employees and customers on a daily basis.

This effort is further enhanced if you use your mission statement to supplement your sales and marketing tactics and not as standalone marketing collateral.

Seriously consider combining your slogan, if you have one, with your mission statement. This could be tricky and you will have to do a number of mock ups to first determine if this will work. There are many advantages to having one concise message linked to all your marketing collateral and human resources materials.

Make certain all in your organization get a copy of the statement. Use it in your personnel manual, business meetings and post it in the workplace. You and your people should be proud of your mission statement. If not, develop another one.

There is no fool like the fool that has a goofy mission statement hanging on their wall; it shows you really don't care.

If your do your mission statement correctly it can deliver solid value to your company and it will be your mission accomplished. That's what you want, right?

Learn more about this author, Jack Deal.
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