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How to be a top salesperson

Break the scripted rules by implementing unusual sales techniques. Climbing the stairs to the top is quick only if you dare to be different. Following company canned sales speeches and presentations just lead to an early demise. For insurance salespeople, only 6 out of every 100 agents survive 4 years. Just as bad, very few salespeople attain the median family income level before selling 5 years.

Here's what one leading salesperson did to elevate to the top. I call it "the pizza man - insurance man". I'm sharing a trade secret that less than a fraction of 1% of salespeople discovered yet knew existed. This is one shrewd lethal sales technique My revelation of that proven secret is as follows.

You combine being a pizza delivery person with being a salesperson. What? Yes. If you want to skyrocket your appointment closing ratio you must spend about $8.00 to $12.00 to make hundreds and hundreds more. This will work on any appointment after 4:00 with any prospective client between the ages of 18 and 88. The sales product you are proposing does not matter. A sideline tip is to check your health if you apply this secret more than once a day.

Here's how the scenario plays out. You have an evening sales appointment at 6 o'clock. It's following a lead on a newly married couple considering life insurance. A half hour prior to your appointment you contact a pizza store nearby your client's house to order a large pizza with pepperoni and cheese only, to pick up. You retrieve the large $10.00 pizza and head to your client's door. Another tip is to leave the shiny tie and jumbo briefcase in your car. Knock on the door carrying only the pizza and a pocketed binder.

Your prospective clients open the door with an amazed and puzzled look. They didn't order a pizza. You explain, "I've been very busy all day, and I hope you don't mind sharing this pizza with me." After introducing yourself you continue with "Can I come in, and maybe we can sit by the table." Everyone has room for a slice of hot pizza, and the leftovers will make a good snack for tomorrow. Your prospects see all types of salespeople everywhere, but never one demonstrating your unique approach.

Implementing your secret weapon, you have completely controlled the situation. First you demolished that glaring "caution salesperson, going to push me to try to buy" sign. Next you have demonstrated that you are a good guy, you spend money out of your own pocket without requiring a commitment to buy. Third, you didn't get seated awkwardly in a living room, but at the prime location, the family table (the selling hub). Another tip is only eat only one piece of pizza, this gives you time to warm up your clients with a few compliments.

Using the magic pizza secret recipe provides an additional sales test. If the prospects turned away the pizza offer completely, make an excuse to leave. Believe me, these are not true prospects, but shoppers, or I want to think to over time wasters.

Four key items were presented about reaching top salesperson status in the shortest time.
1. Do not use a company provided canned speech or jumbo presentation book.
2. Top salespeople do not over dress, the "salesperson sign" stigma prepares the prospect to say no.
3. You must control the selling situation from the minute you meet your prospect.
4. Your new client knows you are professional. Be friendly, giving, sincere and no becomes yes.

Learn more about this author, Donald Gold.
Contact this writer Click here to send author comments or questions.


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