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it is during year end, December, where employees get their year end bonuses. This also allows these people to spend more money on things like buying new watches, handphones, computers, television, furniture, new cars and so on. This is where shopping sale advertisements will come in useful.

End year is people thinking of fun time. It is a time to relax for most people. It is a family gathering and enjoyment time. So it is very common for family with children or couples to go tour or book for chalets or hotels reservations for celebration of anniversaries or even Christmas.

During year end where people would receive more money as in Bonus, and they need to clear their annual leave, this is a good chance to market investment products and holidays programmes.

However, why I think it is November and not December since bonuses are paid in December. Usually people would spend their savings first(And some items can be paid via instalments basis). Advertisements need to be placed first so that consumers are aware of you. In this competitive market, you need to create awareness and you need to be different and unique from others.

As for educational advertisements, November is the best time also because by mid November, children would have got their exams result. Parents are anxious about the children's results. When the children's results are poor, parents would want the children to attend tuition classes.

As for single adults who are lonely or want to have more friends or improve themselves, they would enrol themselves for some language classes, or seminars, or match making service. This is because normally when they want to clear their year end leaves, they might not know what to do, as they have not 'found' their other half.

Finally, to add to the reason why November is a better time to place advertisements. November is a month whereby the mind of the people already start planning for December. Whereas December is a month where on the mind set of most people, it is a month to get-ready for January. Thus, it by December, normally people would have finished planning their holidays! And if you place your advertisements in December, it would be too late.

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