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way to include your keywords is to use ALT tags on any photos on the page. An Alt tag is the text that is attached to the photo. If a visitor is looking at your site with the graphics turned off this text will appear where the photo would normally appear. It is also the text that appears when you mouse over a picture. While most people ignore this text, the search engines see it, and it counts toward your keyword density.

The final on page element is the META tags. Meta tags do not appear on the page, but they are written into the area of the pages HTML. Many people question whether Meta tags are still counted by the search engines. Not all of the search engines look at it, some do, so it is worth the time and effort to include them.

The two elements you need to include are the Meta keywords and Meta description. Make sure you use your keywords multiple time, but be careful not to overdo it, or the search engine will consider it as spam and penalize your page. You should also use your keyword phrase in the description tag. Some search engines use this as the text that is displayed on your pages listing, so you want to make sure potential visitors see the words they searched for.

The last thing to remember is that search engine optimization is an ongoing process. Pay attention to what is happening to your listings. Also keep an eye on what your competition is doing. Don't be afraid to experiment with your site to improve your listing.

Follow the above suggestions and your pages will climb up the rankings.

Learn more about this author, Jim Smoot.
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