Have you ever thought that good publicity and advertising for your business would give it the boost it needs? Have you given up on the idea of having publicity and advertising for your business because it's pricey? Think again. You can generate excitement for your business with advertising and publicity, and do it for free.

The following will be your guide to getting free publicity and advertising for your business.

Good Deeds:

Demonstrate Community Involvement

Recruit staff members, suppliers, family, friends, to join volunteer events, walks, runs for charity.

Work with a special cause of your own, or rotate causes, filling a variety of needs in the community.

Donate goods and services to charitable organizations and causes.

Recognize and praise the accomplishments of volunteers.

Make your business facility available for activities that would enrich your community.

Take photos for your website to share with your customers and community awareness.

Freebies/Promotions:

Keep your customers loyal

Provide discounts for senior citizens, government employees, etc.

Start a frequent buyers club

Gift with purchase specials

Seasonal contests and special offers

Send birthday cards to your clients and valued suppliers

Media:

Employ All Electronic Networking, Social Networking for Publicity and Advertising

Email - Learn to use business appropriate techniques for professionally maximizing your business exposure.

Blogs - Keep your name among industry professionals. Blogs give your company a way to involve customers for interaction and discussion. Become skilled at the latest techniques to link your company name for vast exposure. Become an expert in your industry.

Websites- Your business website represents the mission of your company, visually and with content. Make sure that it looks good and is easily accessible to groups you target .

Podcasts - Be a radio star in your industry! Learn about pod casting and how it applies to your business. Great potential for publicity and advertising of your strengths in your industry.

Videos- Perfect for demonstrating your product or service. Great for adding interest to websites, blogs, etc. Post on social sites for exposure.

Social Media:

Make your business known on any and all links that are visited by your industry potentials and regulars. Boosting your profile gives you publicity and advertising on social sites. Spend a majority of your publicity and advertising time building on your Internet networks. Learn to connect with Facebook/Linkedin/Twitter.

Local Media:

Update press releases and company/product announcements

Hand deliver or send to:

Local Television Stations

Local Radio Stations

Local Publications
You never know when they may need an industry "expert." Follow up with notes and updates about your business.

Feel better about getting free publicity and advertising for your business? Sure, but you've go to be willing to give it your extra time, while you stay clever, and persistent. And, never forget to walk out the door without your most valuable advertising tool. Make sure you have lots of business cards!

Learn more about this author, Theo Chester.
Click here to send this author comments or questions.

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