by Melanie Marten

Created on: April 07, 2008

Every website needs traffic. Without traffic, or website visitors, there is no potential for income from the site. Knowing this, website owners often focus on traffic strategies that produce first time visitors. Attracting new visitors to your website is vital to business growth, but getting the visitors to come back is where the money really is. Traffic generation strategies for both first and repeat site visitors must be adopted if you want your website to prosper.

Traffic Generation Strategies - First Time Site Visitors

The best way to get interested first time site visitors is to make your website attractive to search engines. Through a process called search engine optimization (SEO), you can target your website content and code to specific keywords people may search for. More than any other advertising method, search engine optimization provides a long range flow of traffic to your website.

For more immediate boosts in website visitors, become more active in your traffic generation strategies.

Getting first time visitors to your website is all about spreading your link net far and wide online. That means you want to put your website link in as many places as possible where potential customers or clients might find it. Do not spam; excessive link placement in places it does not belong will not produce good traffic.

Post links to your website in topical forums and in blog comments. These methods will garner a quick splash of visitors. Article marketing, with attractive links and information in the author's biography at the bottom, is one of the top ways of attracting site visitors. You can also try high-profile classified ads.

Traffic Generation Strategies - Repeat Site Visitors

To get repeat site visitors checking out your website or coming back to purchase more items, you have to give them a reason to return. The easiest way to do this is to update your website on a set schedule: each week, every two weeks, or every month. On the website, tell the visitors when the next update will be. Also, make sure that the updates are worth coming back for. The continuing worth of your website will spread by word of mouth and create a swarm of repeat site visitors.

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