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The Seven and Seven recipe is categorized as a highball cocktail. It is the combination of Seagram's 7 Crown blended Canadian whiskey and 7-UP soda over ice. It is a recipe that every bartender should know.

This drink is frequently ordered in North American bars. Also known as a Seven-Seven or "14", it became popular in the 1970s when characters from the films Mean Streets and Saturday Night Fever ordered them in scenes. It enjoyed a comeback in 1990 when Robert DeNiro ordered it in Goodfellas. More recently,fans of The Sopranos have noticed that Jackie Aprile Jr. always orders one at The Bing.

The ingredients for a Seven-Seven are as follows:

1 1/2 oz. (either 1 shot or 6 counts) of Seagram's 7
6 oz. (1/2 a can) of 7-UP
Ice

Fill a glass with ice. Pour the Seagram's 7 over the ice and then fill the glass up with 7-UP. Stir this mixture. This drink can be garnished with a lemon or a lime.

The Seven-Seven should be served in either a Collins glass or a Rocks glass. A Collins glass typically holds 8 fluid ounces. A Rocks glass holds between 5 and 10 fluid ounces. If the drink is being ordered for a female customer you can also serve it in a chilled martini glass with a sugared rim and garnish it with maraschino cherries. Never serve a drink on the rocks in a stemmed martini glass, it will tip over and quite possible spill all over the place.

7-UP that's being poured from a can or bottle needs to be poured slowly. Use your discretion if your bar is stocked with Sprite or generic lemon-lime soda and you have to use that instead.

Your average bar or restaurant customer will refer to the Seven-Seven as a "7&7" or "14".

If your customer orders a "Double 7&7" that means he would like 3 ounces (approximately 2 shots or 12 counts) of Seagram's in his drink. A Double 7&7 should be served in either a Collins glass or a Bucket glass.

If your customer orders a "Shaken 7&7" that means he wants the ingredients combined in a martini shaker and strained in to a glass of ice.

The Seven-Seven has a few variants for customers who are bored with the lemon-lime flavor. This involves pouring an additional liquor or liqueur in to the Seagram's and ice mixture prior to pouring the 7-UP. The recipe becomes a Seven Veils when less than a shot of Chambord Raspberry Liqueur is added to the whiskey. To make your Seven-Seven in to a Formula 420 add a shot of Midori Melon Liqueur to the whiskey. You can also make your Seven-Seven in to a Cibola by adding a shot of Goldschlager to the whiskey.

An "Orange 7&7" means that the customer wants either orange juice or orange soda pop combined with the standard Seven-Seven recipe (ask the customer to specify which one). I have also had customers request that I add ginger ale or tonic water to their otherwise regular Seven-Seven.

The Seven-Seven cocktail is easy to make whether you are at home or behind the bar. Always serve it responsibly.

Learn more about this author, Carrie Burrows.
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