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more and more. 40% of the S&P 200 agreed.

REDUCED LABOR TURNOVER: Over 50% of the S&P studied organizations cited a reduced turnover as one of the primary benefits of developing a diversified workforce.

HELPED TO OVERCOME LABOR SHORTAGES: By opening up the employment ranks to all cultures and backgrounds it was possible to expand the hiring perimeter. More potential employees became available therefore more employees were able to be reviewed for certain positions. This was reported as a benefit by over 60% of all respondents.

ENHANCED CUSTOMER SATISFACTION: Speaking from my own personal experience I prefer to speak with someone of similar national backgrounds when I contact an OEM (Original Equipment Manufacturer). We can understand each other better for one thing. The more diversified your workforce the better able your company will be to directly communicate with all customers across the globe. Again, a 60% response for this benefit.

IMPROVED INNOVATION AND CREATIVITY AMONGST EMPLOYEES: (60%) With the expanded backgrounds and experiences of a diversified work group an organization is bound to gain new ideas and directions. Everyone thinking differently, providing more ideas, suggesting better directions; a very healthy environment indeed.

IMPROVED MOTIVATION AND EFFICIENCY OF EXISTING STAFF: (60%) With the influx of new talent existing employees will be shaken from their potential perches of comfort and stability. They will be invigorated and driven to new heights.

HELPED TO ATTRACT AND RETAIN HIGHLY TALENTED PEOPLE: (65%) Other multi-cultural individuals, on the outside looking in, will be significantly more enthused about coming to an organization for potential employment where that organization already employs a veritable wealth of talent from all segments of the population.

ENHANCED CORPORATE REPUTATION: (70&) By opening the candidate requirements to all potential employees rather than a select group, the organization will have such a stronger pool to choose from. The stronger their own workforce the better their output. The better their output the more attractive their reputation.

STRENGTHENED CULTURAL VALUES WITHIN THE ORGANIZATION: (75%) Working next to and with people of any and all cultures, day in and day out, will serve to promote what America started out to be in the first place; a giant melting pot. Employees will share beliefs, standards, ideas, backgrounds, customs, everything about themselves with one another. All employees will ultimately improve their own personal understanding and acknowledgment of different cultures and backgrounds. With understanding comes strength.

These being the recognized benefits shared by a large percentage of the 200 Standard & Poor organization surveyed indicates to me they should also make up the promise of diversified work groups. Based on those descriptions I would have to say that workforce diversity does indeed live up to its promise.

Learn more about this author, Gary Maclean.
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