Advertising is the best way of showing the costumers a new product or service. Advertisers are always searching for new of making more money by selling more. The problem seems to be that humen creativity is somewhat limited and we don't have any new good ideas to sell more products. So what will be the future of advertising? Google is showing us a little bit of what it might be. Microsoft made the biggest fortune man ever seen by making the best software ever created by man. They were good but were very lucky too. they had no serious competition. About 99% of the computers run Windows. I've never seen one computer with Linux or Mac so far... Microsoft strategy is making the costumer paying everything they make and want to use. The costumer has very little money and is always suspicious about a product to know if the product is really good or Microsoft is just trying to get their money. This strategy worked perfectly while there were no good Windows alternatives. Now things are different. We don't need Windows anymore expect for specific situations such a program that needs Windows to run. We can make almost anything online now and the future seems to be even better. Of course there are millions places to go when you want something. If one site asks you to pay what do you do? You run away as fast as you can. simple. Google is very smart. Everyone inside Google is too smart. They figured this out and they provide all their services for free. Google has employees to pay so how do they make their money? They show relevant ads that advertisers are eager to buy and to show to the people. Those interested click on the ad, the advertiser pays and both make money and the costumer leaves the site with a new product on his hand/pocket/pc. I believe this is the future of advertising. Companies provide their service for free and show ads near to it. The costumers looking for free information click on the ads and the company and the advertiser make money. Can you imagine all the books online for free and showing great ads instead of demanding money? That would be great. Thank god Google invented Adsense. This way you can find almost any kind of information for free. Don't worry if you don't click on the ads. Somebody will and the prove that it works is that Google and webmasters and Advertisers are making money. Think about that. Imagine almost any product you usually paid for nor for free with ads integrated on it. How about free bread with ads in the paper? Or a free car the would have ads painted on it? Endless options!

Learn more about this author, Pedro Pacheco.
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