by Kandie Beck

Created on: April 01, 2008

Is Detroit doomed or can the American car industry pull off a comeback?

Will American auto industries learn from past mistakes when foreign cars beat the sales because of their continuous higher quality and better fuel economy all the way from the 60's? Settles, Jimmy, Michigan Chronicle 03-07-2006, commented that American domestic car companies are desperately suffering because they are losing their market. The bigger is the better, they still stubbornly advertise. The old fashion theme is not going to keep working its reality is blase'.

Foreign automakers have been beating American cars builders to death because of fuel economy, right and smart size plus superior quality. Business Wire, Nov 5, 2007: "Americans Believe Japanese Competition Pressures U.S. Automakers to Offer Fuel Efficient Cars" The article discussed about hybrid cars and newer technologies. It was good news in fact. Why? At least, something needs to be done immediately, don't wait and it's already too late. "Today more than 90 percent of hybrid vehicles sold in America are Japanese brands. Not satisfied, Japanese manufacturers are focused on even newer technologies that will further reduce the impact of vehicles on the environment," said William C. Duncan, General Director, JAMA USA. What is our argument?

"Rub it in and rub it in." That may be the case because our high confidence needs to be pulled down a little above the baseline." We forget the rest of the world that they can do better. It was not what we think. Well, at this point, it's not hard to tell anymore because we run out of time and money. Mar 3, 2008 by Boston.com, Reuters.com and more by Kevin Krolicki reported that "Ford to lay off some 2,500 workers" He emphasized that "Ford is aiming to return to profitability in 2009. U.S. factory workers are offered buyouts and early retirement incentives with one-time payouts of up to $140,000. An earlier round of buyouts was almost 34,000 workers in 2006. There are roughly 12,000 remaining workers eligible to take retirement packages." In the same article, "Ford is set to release February U.S. sales results that are expected to show a sharp decline from year-earlier levels." US car buyers are voting with their feet. What we will see in the future? Dead or Alive. This is scary to see if expected profits are not met, what will they do.

In the mid of Seventies, petroleum price started zooming up and many did not pay attention about the issues. We may presume that no matter what we can get petroleum

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